Too close for comfort?, (Paperback)
Product details
| Management number | 238786571 | Release Date | 2026/07/11 | List Price | US$20.40 | Model Number | 238786571 | ||
|---|---|---|---|---|---|---|---|---|---|
| Category | |||||||||
As plant-based alternatives surge in popularity, marketers face a crucial dilemma: should these products mirror their animal-based counterparts or stand apart? This thought-provoking study dives into how product naming-like "oat milk" versus "oat drink"-influences consumer perception, taste evaluation, and purchase intent. With fresh experimental insights and a sharp focus on real-world branding, this research reveals why the words we choose matter-yet why taste still reigns supreme. A must-read for marketers, food innovators, and anyone curious about the future of what we eat.
- Too close for comfort?, (Paperback)
- Author: LAP Lambert Academic Publishing
- ISBN: 9786208453428
- Format: Paperback
- Publication Date: 2025-08-07
- Page Count: 64
| Book format | Paperback |
|---|---|
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Publication date | August, 2025 |
| Pages | 64 |
| Subgenre | Marketing |
| Series title | No Series |
| Number in series | 0 |
| Edition | 1 |
| Publisher | KS Omniscriptum Publishing |
| Original languages | English |
| Language | English |
| Is collectible | N |
| Recording time | 0 min |
| Retail packaging | Single Piece |
| Assembled product dimensions (l x w x h) | 6.00 x 0.15 x 9.00 in |
| Assembled product weight | 0.22 lb |
| Bisac subject heading | Business & Economics |
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